SEO in Miami, also known as Search Engine Optimization, is a long process which requires a lot of planning and a strategy that combines ethics, constantly updating to avoid falling into obsolete or harmful client practices. Many SEO’s are still trapped in outdated practices, ones that supplied large effects for several years. However, the world of digital marketing has changed dramatically. If you do not want your web page to be overwhelmed by your competition, read this article.
Online and offline marketing go hand in hand
Having a traditional media advertising strategy is not enough. The world of marketing has evolved so much that the lines between SEO, pay per click campaigns, social marketing and traditional marketing (outside internet) have disappeared. User reviews about your business or brand is very important whether online or not, as it directly affects the sales line. It’s vital to create a unified image both online and offline, so that your marketing team works closely together to ensure greater impact.
The ranking of your site in search engines can change (and will!)
Being ranked in Google is a privilege that you should not take for granted. No matter how successful or important a website is, the positions will not last forever. At any moment everything can change without notice. Search engines are a major factor in the buying cycle, so losing visibility can cause great damage to your income.
A small mistake can cause major damage
A change in the text of the header or a meta tag or a link or a modification of the navigation bar can cause a loss of positions. Making changes to your website are specific actions only specialists should perform. This is because small errors can cause loss of search rankings and, possibly, sales.
The SEO process is a long and very profitable
Many people believe that SEO is a fast process that obtains results in the first week. However, SEO is a long process (takes about one year), and it requires constant attention and teamwork with other departments (sales, marketing, public relations, scheduling and social networks). Marketing, in general, is a process of constant change; SEO, in particular, tends to change even more frequently because of the high competition. This, along with the changes that Google makes, will bring countless benefits, not only your site, but to your finances.